War at home, millions of people displaced and a climate that turns hostile; we live in turbulent times. Of course, circumstances differ greatly, but many of us worry about the future now that AI jeopardizes our careers.

To understand what is at stake, I have been talking a lot to my friends from Ukraine. After all, they feel what we all feel, only amplified.

It is not so much the turbulence that causes them stress. What truly is unsettling is the uncertainty of who is standing behind them. They wonder: who is my friend? Who can I trust, and who cares for me when I need it the most? From one of our friends at the front: 

“My buddies keep me going. I would give my life for them, I know they would do the same. It makes war almost bearable.”

My epiphany is this: when technology collapses differentiation, trust becomes the real currency. While we can never compare one hazard, such as war, to another, such as losing your job, there is a common lesson in it.


War at home, millions of people displaced and a climate that turns hostile; we live in turbulent times. Of course, circumstances differ greatly, but many of us worry about the future now that AI jeopardizes our careers.

Trust becomes the new currency

To understand what is at stake, I have been talking a lot to my friends from Ukraine. After all, they feel what we all feel, only amplified. What I realized is that it is not so much the change that causes them stress. What truly is unsettling is the uncertainty of who is standing behind them in times of trouble.

They wonder: who is my leader or my friend? Who can I trust, and who cares for me when I need it the most? My epiphany is this: when technology collapses differentiation, trust becomes the real currency.

From one of our friends at the front: “My buddies keep me going. I would give my life for them, I know they would do the same. It makes war almost bearable.”

What is your value?

While we can never compare one hazard, such as war, to another, such as losing your job, there is a common lesson. If trust is our most important asset, then you should accumulate as much of it as you can to earn your value. And it will pay off. Your clients should trust that what you sell is best for them today and in the long term. Your manager should trust that you will give them fewer headaches, not more.

The framework that maximizes the collection of trust is called Authoritative Standing™, and it's earned by anyone willing to bring good judgment when nobody is certain.